Young Nonprofit Professionals Network, San Diego Launches Logo Design Contest as Cornerstone of Re-branding Campaign

FOR IMMEDIATE RELEASE:


Young Nonprofit Professionals Network, San Diego Launches Logo Design Contest as Cornerstone of Re-branding Campaign


SAN DIEGO, Calif. - Dec. 4, 2011 - The Young Nonprofit Professionals Network, San Diego (YNPNSD), recently began the process of re-branding their organization.  YNPN San Diego has grown over the past three years to serve a base of 1000 nonprofit sector leaders and their re-branding campaign seeks to reflect the talents, values and diversity of the growing membership.  In an effort to incorporate local talent into their re-branding campaign, they have opened this logo design contest to the San Diego design and arts community.  


Designers have liberty in color choice and may include an image element that reflects the personality of San Diego.  Full brand guidelines are available for download at http://ynpn.org/wp-content/uploads/ynpn-brandmanual.pdf/ and full contest rules may be viewed at http://bit.ly/up7bct.  Logo design submissions will be accepted until February 3, 2012 at 11:59 PM PST.  All submissions will be reviewed and a winner will be announced no later than February 21, 2012.

The winner designer will receive a Grand Prize of a year-long YNPNSD Membership,  recognition at the YNPNSD March Meet & Greet event, and a featured article to be published via all YNPNSD media outlets.  


“We are excited to see how designers characterize the identity of our organization in their logo designs.  It is important to us that our image reflect the true spirit of YNPNSD.” says Jaci Feinstein, YNPN San Diego Board Co-Chair.


About YNPN San Diego
YNPN San Diego is a vibrant, volunteer-driven membership organization that connects and develops young nonprofit leaders to leverage our collective strengths.  YNPN San Diego’s activities focus on attracting talented people to the sector, helping young nonprofit professionals connect with their peers, providing programs that help develop current and emerging nonprofit leaders, and advocating for the interests of young nonprofit professionals. For more information, visit http://www.ynpnsandiego.org.  


Contact Information:
Dani Reyes-Acosta, YNPNSD Advisory Board Member and Brand Task Force Co-Chair
Nicole Borunda, YNPNSD Brand Task Force Co-Chair
communications@ynpnsandiego.org




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Engaging Our Audiences: ROI vs ROE

Reading Idealware's latest newsletter, which I use as a resource to keep myself informed on technology in the nonprofit sector (check out their product reviews for great tips on free and low cost solutions for nonprofits), I came across a great article submitted by Community Organizer 2.0 about Return On Engagement, or what Brandon Murphy originally noted as the true value of social media in a case study published just a few days ago.

Murphy posits that many of the digital media experiences we create--be they apps, videos, blogs, and so on--create dead end experiences for many of the users whose interest we want to convert into action may not be accurately measured by the standard ROI metric. Instead, he suggests, we should examine return on investment as returns on interaction and influence--ultimately, creating a greater return on engagement. Implied in this new approach is that is through engaging our audiences, and empowering them to share and engage their networks in a ripple effect, we can more accurately measure how effective our efforts can be.

Now, if we take this concept and look at it through the lens of a nonprofit organization, the question becomes: "How can we increase a return on engagement for both our community supporters and the communities we directly serve?"

Murphy and Debra Askanase both bring up concepts familiar to everyone in our community: advocacy and ownership. Whether we realize it or not, the efforts and support of the talented staff, volunteers, contributors, and community members who get involved with our nonprofits have embodied the advocacy mission by taking ownership in our organizations.

In looking at the tangible deliverables we're often tasked with, i.e. the creation of a new capital campaign, launching of a mobile community app, etc., it becomes more important to look beyond the fulfillment of that goal as an objective in an of itself. The process of feedback and collaboration in turn produce goals that are "owned" by the very audiences they seek to serve. It is in this Return on Engagement, then, that we find true value in the work we do.